It used to be that the only direct-to-consumer (DTC) legal service around was a website that offered access to basic legal documents like wills and rental agreements. That is no more. The nascent DTC market has exploded in the last couple of years thanks to an influx of mobile apps and service providers.
A growing DTC market has some in the legal sector wondering what is afoot. Could it be that the long-standing monopoly lawyers have had on proffering legal advice is responsible for creating demand for DTC services? At least one expert thinks so. Canadian lawyer and former Ontario Attorney General Chris Bentley asserted as much in a recent lecture and report given on behalf of the Law Society of Ontario.